Beyond aesthetics to strategic influence In the ever-evolving landscape of product design, the notion of leadership is undergoing a transformative shift. Gone are the days when design was relegated to mere aesthetics, a final touch to the ‘serious’ business decisions. Today, we’re witnessing a new era where design leadership transcends traditional boundaries, embedding itself at the core of business strategy and innovation. This shift isn’t just a trend; it’s a fundamental change in how product designers engage with their work and the world around them.
Elevating design leadership
Elevating design leadership
Elevating design leadership
Beyond aesthetics to strategic influence In the ever-evolving landscape of product design, the notion of leadership is undergoing a transformative shift. Gone are the days when design was relegated to mere aesthetics, a final touch to the ‘serious’ business decisions. Today, we’re witnessing a new era where design leadership transcends traditional boundaries, embedding itself at the core of business strategy and innovation. This shift isn’t just a trend; it’s a fundamental change in how product designers engage with their work and the world around them.