Elevating design leadership
Beyond aesthetics to strategic influence
In the ever-evolving landscape of product design, the notion of leadership is undergoing a transformative shift. Gone are the days when design was relegated to mere aesthetics, a final touch to the ‘serious’ business decisions. Today, we’re witnessing a new era where design leadership transcends traditional boundaries, embedding itself at the core of business strategy and innovation. This shift isn’t just a trend; it’s a fundamental change in how product designers engage with their work and the world around them.
The rise of craft as a strategist
Historically, designers were often seen as artists, valued for their ability to make things look good but seldom recognised for their strategic input. However, as businesses increasingly recognise the power of design in driving innovation and shaping strategies, designers are finding themselves in a new, more empowered role. It’s time to use your craft to create a better visions, align custom value with business objectives and adapt as you learn.
The UX MBA philosophy
The UX MBA philosophy champions a new definition of leadership in design. It’s about stepping out of the shadows of being mere executors and moving into roles of visionary leaders and strategic influencers. With a background spanning 17 years across various sectors, including computer animation, design leadership, and volunteer initiatives, I’ve witnessed and navigated the shifting paradigms of design. This journey has deeply informed my approach to mentoring, focusing on intertwining design excellence with strategic business influence.
Key tenets of Design Leadership
True leadership in design isn’t about directing teams; it’s about mastering the craft and setting standards for excellence. It’s about guiding through example and innovation rather than mere directive.
A designer’s work must align with the broader business outcomes. This strategic vision ensures that design decisions contribute to the overall success of the business, making design an integral part of the conversation from the outset.
At the heart of impactful design is a deep understanding of user needs. This empathy, coupled with the ability to bring together diverse talents, creates products that resonate with users and meet business objectives.
The field of design is dynamic, necessitating a commitment to continuous learning and adaptation to stay relevant and effective.
For the forward-thinking product designers who aspire to be more than creators, who seek to be influential leaders and strategic thinkers, the UX MBA offers a transformative experience. It’s not just about making things look good; it’s about making things happen—for good, for all, and for the future of design in business.
So, are you ready to redefine leadership in your sphere, not as a manager, but as a creator and a strategist? Join us in this journey, and let’s shape the future of design together.