Hey 👋 Welcome to the UX MBA — I write about connecting the dots, between business outcomes and customers experience, to deliver impactful design work. There’s going to be very little advice about UX tools or methods. Instead, I will focus on principles to help you create more impact by focusing on the business of design. From the research, experiments, and metrics required to prove the value of design aligned to business objectives.
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001 — Customer first, reduce risk and…
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Hey 👋 Welcome to the UX MBA — I write about connecting the dots, between business outcomes and customers experience, to deliver impactful design work. There’s going to be very little advice about UX tools or methods. Instead, I will focus on principles to help you create more impact by focusing on the business of design. From the research, experiments, and metrics required to prove the value of design aligned to business objectives.