Strategies for getting async feedback

Today, I wanted to talk to you about strategies for getting asynchrony feedback in the design process.

As designers, we rely on feedback from our peers and stakeholders to improve and iterate on our work.

However, getting feedback asynchronous whether that be through a video, slack, or online document can present its set of challenges. Here are a few strategies for getting async design feedback that have helped me over the years:

Always underestimate how much context is needed.

When you’re working on a project, it’s easy to assume that everyone else knows as much about it as you do. However, when you’re sharing a design for feedback, it’s important to provide as much context as possible. Make sure to explain the current state of the design, the goals of the project, and any relevant background information. This will help reviewers understand the design and provide more informed feedback.

Set your reviewers up for success.

If you’re sending a Loom video or sharing a design in an online document, make sure to provide all necessary context upfront. This might include an old screenshot to show the current state, an explanation of why you’re working on this design in the first place, and a general outline of the video or document. By doing this, you’ll help your reviewers understand the context and goals of the design, which will lead to more constructive feedback.

Encourage open and honest feedback.

When you’re seeking design feedback, it can be easy for reviewers to hold back or not speak up as much as they might in an in-person setting. Encourage open and honest feedback by setting a positive and collaborative tone, and reminding your reviewers that their thoughts and opinions are valued. By creating a safe space for feedback, you’ll be more likely to receive constructive criticism that can help improve your design.

Getting asynchronous design feedback can be a challenge, but with a little preparation and the right mindset, it can be a valuable tool for improving your work. By providing necessary context, setting your reviewers up for success, and encouraging open and honest feedback, you’ll be well on your way to getting the feedback you need to make your design the best it can be.